Questionnaire

1. Do you know Penza zoo?

yes
no

2. You associate Penza zoo with

wood grouse
lion
other

3. Is there a need in imposing and emotional slogan?

yes
no

4. How often do you visit zoo? (chose one variant)

every month
every three month
twice a year
once a year
once in a several years

5. What part of exposition is your favorite?

mammals
birds
amphibians and reptiles

6. You visit zoo to:

have a rest
to entertain
to spend time with family
to enlarge the world of the children and to develop them
other (specify):

7. What source of information helps you to learn about zoo and actions to be held?

TV news
advertisement on local TV
posters and billboards
radio
other

8. You find Penza zoo advertisement:

interesting and bright
informative and attractive
commonplace and grey, easy to miss
your variant:

9. What kind of advertisement do you find more effective for public relation of Penza zoo?

TV
radio
transport
in the street (billboards)
in the Internet

11. Do you visit zoos in other cities?

yes
no

12. Compare our zoo to others:

I like it.
I do not like it.
Your variant:

14. Zoo entrance ticket price is :

High
Acceptable
Low

15. Sex:

male
female

16. Age:

14 - 35
36 – 65
65 and older

17. Marriage status:

single
married

18. Do you have children?

yes
no

19. How many children do you have?

1 child
2 children
more than two

20. Place of residence:

Penza city
other city of the region
other region (specify):

Zoo map